Marketing (3rd Edition)

Marketing (3rd Edition)
Michael Levy, Foula Kopanidis, Dhruv Grewal, Shane Mathews, Paul Harrigan, Tania Bucic
RRP:
NZ$ 155.00
Our Price:
NZ$ 124.99
Paperback
h275 x 215mm - 576pg
20 Nov 2020 AU
9781760423889
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9781743766699 AU Paperback 2nd Ed.

The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal's Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.
Status: Active
ISBN-13: 9781760423889
Published: 20 Nov 2020
Published In: Australia
Imprint: McGraw-Hill Education / Australia
Publisher: McGraw-Hill Education / Australia
Format: Paperback
Height: 275mm
Width: 215mm
Spine: 18mm
Weight: 1200g
Pages: 576

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