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A Framework for Marketing Management (6th Edition)
| Published | 6/05/2015 |
| Edition Info | 6th Edition - 9781292093147 |
| Published In | United Kingdom |
| Publisher | Pearson Education |
| Pages | 352 |
| Size (mm) | h233 x w193 |
| Blurb | For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. |
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"Stock is via supplier, order eta 5-19 days" - this is indicating supply may take 5-19 business days as we do not physically have the the title in stock and it will be ordered in.
"to order 10-35 days - POD" - this is indicating supply may take 10-35 business days as we do not physically have the the title in stock. POD is indicating this book is printed on demand, hence the extended supply time if it is not in stock.
Delivery Method
All textbooks are delivered by track and trace courier in New Zealand, this ensures items are insured for both parties in the event of any item being lost.
Once shipped tracking information will be send via email. Please allow 2-5 working days for delivery.
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