A Framework for Marketing Management (6th Edition)

A Framework for Marketing Management (6th Edition)
Philip Kotler, Kevin Lane Keller
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900389
MBUS601
University of Canterbury
9781292093147
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Published 6/05/2015
Edition Info 6th Edition - 9781292093147
Published In United Kingdom
Publisher Pearson Education
Pages 352
Size (mm) h233 x w193
Blurb For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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