Communication for Business and the Professions: Strategies and Skills (6th Edition)

Communication for Business and the Professions: Strategies and Skills (6th Edition)
Judith Dwyer, Nicole Hopwood
882506
115111, BIBM570, INFO602
Massey University, WINTEC
9781486019533
Currently out of stock
Replaced by new Edition
Option:
Published 20/08/2015
Edition Info

6th Edition - 9781486019533

Published In New Zealand
Imprint Pearson Education Australia
Publisher Pearson Education Australia
Pages 712
Size (mm) h x w x d
Blurb Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. * Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. * A variety of features and activities stimulate critical thinking and promote active learning. * Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11).  An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.



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