E-Commerce 2020-2021: Business, Technology and Society (16th Edition)

E-Commerce 2020-2021: Business, Technology and Society (16th Edition)
Kenneth C Laudon, Carol Guercio Traver
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1071136
INFO101, INFO 253, AMEB660
Ara Institute, Canterbury, Victoria
9781292343167
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Published 17/08/2020
Edition Info 16th Edition - 9781292343167
Published In United Kingdom
Publisher Pearson Education
Pages 912
Blurb Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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