E-Commerce (14th Edition - 2018 Edition)

Business, Technology and Society

E-Commerce (14th Edition - 2018 Edition)
Kenneth C Laudon, Carol Guercio Traver
Paperback
h264 x 218mm - 912pg
3 May 2018 UK
Victoria University, Ara Institute of Canterbury
INFO101, AMEB660
Locally sourced in NZ eta 5-15 days
9781292251707
Out Of Stock
Replaced by 15th Edition
Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
Status: No local or imported stock presently available
ISBN-13: 9781292251707
Published: 3 May 2018
Published In: United Kingdom
Imprint: Pearson Education
Publisher: Pearson Education
Format: Paperback
Height: 264mm
Width: 218mm
Pages: 912

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