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Electronic Commerce (12th Edition)
| Published | 26/02/2016 |
| Edition Info | 12th Edition |
| ISBN13 | 9781305867819 |
| Published In | United States |
| Imprint | Cengage Learning Custom Publishing |
| Publisher | Cengage Learning Inc |
| Pages | 624 |
| Size (mm) | h233 x w187 x d |
| Blurb | Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. |
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