Electronic Commerce (12th Edition)

Electronic Commerce (12th Edition)
Gary Schneider
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NZ$ 169.99
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NZ$ 144.99
900387
MBIS603
University of Canterbury
9781305867819
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Published 26/02/2016
Edition Info 12th Edition
ISBN13 9781305867819
Published In United States
Imprint Cengage Learning Custom Publishing
Publisher Cengage Learning Inc
Pages 624
Size (mm) h233 x w187 x d
Blurb Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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