Event Studies: Theory, Research and Policy for Planned Events (3rd Edition)

Event Studies: Theory, Research and Policy for Planned Events (3rd Edition)
Donald Getz


 
NZ$ 96.99
910327
RECN640
Lincoln University
9781138899155
to order 5-19 days
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Published 23/02/2016
Edition Info 3rd Edition
ISBN13 9781138899155
Published In United Kingdom
Imprint Routledge
Publisher Taylor & Francis
Pages 514
Size (mm) h248 x w191 x d
Blurb

As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective. It gives readers an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events.

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