Fundamentals of Investing, Global Edition (14th Edition)

Fundamentals of Investing, Global Edition (14th Edition)
Philip Kotler, Kevin Lane Keller
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NZ$ 144.99
 
NZ$ 134.99
980925
Massey University
9781292316970
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Published 9/08/2019
Edition Info 14th Edition
ISBN13 9781292316970
Published In United Kingdom
Imprint Pearson Education
Publisher Pearson Education
Pages 707
Size (mm) h255 x w205 x d30 - 1189 grams
Blurb

For undergraduate investment courses. The core concepts and tools students need to make informed investment decisions Fundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The text focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to achieve financial goals. A consistent framework centered around learning objectives keeps readers focused in each chapter while a conversational tone makes the language, concepts, and strategies accessible to students. With new topics and features added to the 14th Edition, Global Edition, the text remains up-to-date and relevant, so students leave the course equipped to develop, implement, and monitor a successful investment program.




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