Health Promotion: A Practical Guide to Effective Communication

Health Promotion: A Practical Guide to Effective Communication
Merryn McKinnon
NZ$ 87.95
NZ$ 76.95
Published 30/05/2021
Edition Info 9781108816045
Published In United Kingdom
Publisher Cambridge University Press
Pages 308
Size (mm) h253 x w203
Blurb Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading. The ' Elsewhere in the World' sections  link the text to health promotion programs globally. The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings.

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