|Edition Info||15th Edition - 9781260575699
14th Edition - 9781260092110
|Published In||United States|
|Blurb||This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Most extensive instructor resource package on the market!
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature
© Copyright AllTextBooks.NZ