Marketing (15th Edition)

Marketing (15th Edition)
Steven Hartley, Roger Kerin
RRP:
NZ$ 170.00
 
NZ$ 134.99
1021215
MARK101, MKTG201
Victoria, Auckland
9781260575699
2
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Published 27/05/2020
Edition Info 15th Edition - 9781260575699
14th Edition - 9781260092110
Published In United States
Publisher McGraw-Hill Education
Pages
Blurb This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
- Real-world-focus:
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature

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