Marketing (2nd Edition)

Marketing (2nd Edition)
Dhruv Grewal, Michael Levy, Shane Mathews , Paul Harrigan , Tania Bucic, Foula Kopanidis
RRP:
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NZ$ 114.99
900380
MBAD606
University of Canterbury
9781743766699
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Published 2/10/2017
Edition Info 5th Edition
ISBN13 9781743766699
Published In Australia
Imprint McGraw-Hill Education / Australia
Publisher McGraw-Hill Education / Australia
Pages
Size (mm) h x w x d
Blurb

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.




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