|Edition Info||2nd Edition|
|Published In||New Zealand|
|Imprint||Pearson Education New Zealand|
|Publisher||Pearson Education New Zealand|
|Size (mm)||h x w x d|
Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.
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