Marketing: Real People, Real Choices (2nd Edition)

Marketing: Real People, Real Choices (2nd Edition)
Elnora W Stuart
NZ$ 129.95
University of Canterbury
Currently out of stock
Temporarily unavailable or Out of stock
Published 18/11/2011
Edition Info 2nd Edition
ISBN13 9781442552722
Published In New Zealand
Imprint Pearson Education New Zealand
Publisher Pearson Education New Zealand
Pages 576
Size (mm) h x w x d

Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer (in New Zealand or Australia) faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically. Marketing: real people, real choices is suitable for students studying introductory marketing courses.

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