Marketing Management (3rd Edition)

Marketing Management (3rd Edition)
Mark Johnston, Greg Marshall
RRP:
NZ$ 170.00
 
NZ$ 134.99
934607
MKTG201
University of Canterbury
9781260084993
2
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Published 10/04/2018
Edition Info 3rd Edition
ISBN13 9781260084993
Published In United States
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Pages
Size (mm) h x w x d
Blurb

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.  The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.




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