Marketing (9th Edition)

Marketing (9th Edition)
Philip Kotler, Suzan Burton, Kenneth Deans, Linden Brown, Gary Armstrong
RRP:
NZ$ 167.00
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900391
MBUS601
University of Canterbury
9781442549425
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Published 23/10/2012
Edition Info 9th Edition
ISBN13 9781442549425
Published In Australia
Imprint Pearson Education Australia
Publisher Pearson Education Australia
Pages 744
Size (mm) h x w x d
Blurb Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.

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