Marketing Research: An Applied Approach (5th Edition)

Marketing Research: An Applied Approach (5th Edition)
Julie Pallant
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NZ$ 142.99
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NZ$ 137.99
900409
MKTG202
University of Canterbury
9781292103129
to order 5-19 days
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Published 8/06/2017
Edition Info 5th Edition
ISBN13 9781292103129
Published In United Kingdom
Imprint Pearson Education
Publisher Pearson Education
Pages 976
Size (mm) h x w x d

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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