Retailing Management (10th Edition)

Retailing Management (10th Edition)
Michael Levy, Barton A Weitz, Dhruv Grewal
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NZ$ 170.00
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900417
MKTG311, 290202
University of Canterbury, Massey University
9781260084764
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Published 2/01/2018
Edition Info 10th Edition - 9781260084764
Published In United States
Publisher McGraw-Hill Education
Pages 610
Size (mm) h267 x w203 x d21
Blurb

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion-McGraw-Hill Connect-to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:*The use of big data and analytical methods for decision making.*The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.*The issues involved in providing a seamless multichannel experience for customers.*The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.*The impact of globalization on the retail industry.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples.

To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students.

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