Business of Events Management (1st Edition)

Business of Events Management (1st Edition)
John Beech, Sebastian Kaiser
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988573
MKTG340
University of Canterbury
9780273758624
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Published 27/03/2014
Edition Info 1st Edition - 9781292093147
Published In United Kingdom
Imprint Pearson Education
Publisher Pearson Education
Pages 416
Size (mm) h266 x w195 x d
Blurb

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.  This book will enable you to: Manage the financial aspects of events management  Understand the impact of events on built and natural environments  Explain the role of volunteers in an event and understand the challenges that managing them involves  Understand the key issues in planning and designing a venueEach chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.




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