Electronic Commerce (12th Edition)

Electronic Commerce (12th Edition)
Gary Schneider
RRP:
NZ$ 169.99
Our Price:
NZ$ 144.99
Paperback
h233 x 187mm - 624pg
26 Feb 2016 US
University of Canterbury
MBIS603
International import eta 10-19 days
9781305867819
Out Of Stock
Out Of Stock
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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