Event Studies: Theory, Research and Policy for Planned Events

Event Studies: Theory, Research and Policy for Planned Events
Donald Getz
RRP:
NZ$ 102.00
Our Price:
NZ$ 96.99
Paperback
h248 x 191mm - 514pg
23 Feb 2016 UK
Lincoln University
RECN640
9781138899155
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Out Of Stock
As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective. It gives readers an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events.
Donald Getz is Professor, School of Tourism, The University of Queensland, and also at the School of Hotel Management, University of Stavanger, Norway.

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