Exploring Strategy: Text and Cases (12th Edition)

Exploring Strategy: Text and Cases (12th Edition)
Gerry Johnson, Patrick Regner, Kevan Scholes, Duncan Angwin, Richard Whittington
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1071227
MGMT344, MGMT345
University of Canterbury
9781292282459
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Published 2/12/2019
Edition Info 12th Edition - 9781292282459
Published In United Kingdom
Publisher Pearson Education
Pages 800
Size (mm) h265 x w195
Blurb

12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.

From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

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