Foundations of Marketing (5th Edition)

Foundations of Marketing (5th Edition)
John Fahy, David Jobber
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NZ$ 146.00
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NZ$ 114.99
898326
MKTG100
University of Canterbury
9780077167950
IN STOCK
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Published 16/03/2015
Edition Info 5th Edition
ISBN13 9780077167950
Published In United States
Imprint McGraw-Hill Inc (US)
Publisher McGraw-Hill Education - Europe
Pages 384
Size (mm) h x w x d
Blurb Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance
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