Innovation Management: Effective Strategy and Implementation (3rd Edition)

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Innovation Management: Effective Strategy and Implementation (3rd Edition)
Keith Goffin, Rick Mitchell
RRP:
NZ$ 155.00
 
NZ$ 104.99
929494
MGMT223
University of Canterbury
9781137373434
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Published 18/10/2016
Edition Info 3rd Edition
ISBN13 9781137373434
Published In United Kingdom
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Pages 440
Size (mm) h240 x w168 x d
Blurb

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.  This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.




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