Innovation Management (3rd Edition)

Effective Strategy and Implementation

Innovation Management (3rd Edition)
Keith Goffin, Rick Mitchell
RRP:
NZ$ 132.95
Our Price:
NZ$ 104.99
Paperback
h240 x 168mm - 440pg
18 Oct 2016 UK
University of Canterbury
MGMT223
International import eta 7-19 days
9781137373434
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The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

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