Marketing (14th Edition)

Marketing (14th Edition)
Steven Hartley, Roger Kerin
RRP:
NZ$ 170.00
Savings:
NZ$ 35.00 (a 20% discount)
 
NZ$ 135.00
882953
MARK101, MKTG201
Victoria University, University of Auckland
9781260092110
to order 5-19 days
Format:
Purchase Qty:
 
 
Published 12/04/2018
Edition Info 5th Edition
ISBN13 9781260092110
Published In United States
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Pages
Size (mm) h x w x d

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

.

  • Organisational Behaviour: Emerging Knowledge, Global Insights (6th Edition)
    NZ$ 165.00
    NZ$ 144.99
    View / Add
  • Human Resource Management (9th Edition)
    NZ$ 171.99
    NZ$ 149.00
    View / Add
  • Essentials of Corporate Finance (4th Edition)
    NZ$ 169.00
    NZ$ 142.99
    View / Add
  • An Introduction to International Relations (2nd Edition)
    NZ$ 100.00
    NZ$ 79.99
    View / Add
  • Microeconomics: Australia in the Global Environment
    NZ$ 149.99
    NZ$ 138.99
    View / Add
  • Microeconomics: Australia in the Global Environment (Value Pack for ECON104 / ECON105)
    NZ$ 171.99
    NZ$ 159.99
    View / Add
  • Foundations of Marketing (5th Edition)
    NZ$ 146.00
    NZ$ 114.99
    View / Add
  • Accounting: Business Reporting for Decision Making (6th Edition)
    NZ$ 144.00
    NZ$ 129.99
    View / Add
  • Management in New Zealand with Student Resource Access 12 Months (2nd Edition)
    NZ$ 180.00
    NZ$ 149.99
    View / Add
  • International Business (7th Edition)
    NZ$ 129.99
    NZ$ 118.99
    View / Add



Merchant: AllTextBooks.NZ
Address: Unit 11 / 1 Stark Drive, Christchurch, , New Zealand
Postal: PO Box 37319
Phone: 03 3225 400
Web: https://www.alltextbooks.nz
Email: textbooks@allbooks.nz
Legal Notices
Tax Code: 99-521-499
Returns Policy
X