Marketing (14th Edition)

Marketing (14th Edition)
Steven Hartley, Roger Kerin
RRP:
NZ$ 170.00
 
NZ$ 134.99
882953
MARK101, MKTG201
Victoria University, University of Auckland
9781260092110
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Published 12/04/2018
Edition Info 5th Edition - 9781260092110
Published In United States
Imprint McGraw-Hill Education
Publisher McGraw-Hill Education
Pages
Size (mm) h x w x d
Blurb Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.



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