Marketing (3rd Edition)

Marketing (3rd Edition)
Michael Levy, Foula Kopanidis, Dhruv Grewal, Shane Mathews, Paul Harrigan, Tania Bucic
NZ$ 155.00
Our Price:
NZ$ 124.99
h275 x 215mm - 576pg
20 Nov 2020 AU
Out Of Stock
Out Of Stock

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9781743766699 AU Paperback 2nd Ed.

The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics, Grewal's Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.

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