Marketing Management (5th Edition)

Marketing Management (5th Edition)
Dawn Iacobucci
RRP:
NZ$ 178.00
 
NZ$ 139.99
910831
9781337271127
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Published 19/08/2016
Edition Info 5th Edition
ISBN13 9781337271127
Published In United States
Imprint Cengage Learning Custom Publishing
Publisher Cengage Learning Inc
Pages 352
Size (mm) h233 x w193 x d
Blurb

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.




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