Marketing Research: An Applied Orientation (7th Global Edition)

Marketing Research: An Applied Orientation (7th Global Edition)
Naresh K Malhotra
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NZ$ 127.99
 
NZ$ 117.99
1071713
MKTG202
University of Canterbury
9781292265636
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Published 5/03/2019
Edition Info 7th Edition - 9781292265636
Published In United Kingdom
Publisher Pearson Education
Pages 888
Size (mm) h277 x w218
Blurb

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.




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