This first edition of Sport Business Management in New Zealand and Australia builds on the previous texts which solely focused on New Zealand, and reflects the significant changes that have taken place within the sport industry in New Zealand and Australia since 2006. The goal of this book is to provide students of sport management with a clear understanding of sport within the New Zealand and Australian context, to establish a grounding in the key management concepts applicable to managing sport, and provide some practical knowledge to assist them once they leave their course of study.
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