Principles of Tourism: A New Zealand Perspective by Alan Collier is designed to give the reader an overall view of the tourism industry. The emphasis of the text is on New Zealand tourism. In addition, principles of tourism activity and management as they apply globally are comprehensively explored.
Originally designed for those studying the course 'Principles of Tourism' for the New Zealand Diploma in Business, the book has been further developed into a comprehensive text for students of the National Diploma in Tourism. It has also proved to be a valuable resource for other diploma courses in tourism as well as for first-year degree studies and for practitioners in the industry.
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