Scale Development: Theory and Applications (4th Edition)

Scale Development: Theory and Applications (4th Edition)
Robert F DeVellis
NZ$ 119.00
NZ$ 95.00
University of Canterbury
Currently out of stock
Stock is via supplier, order eta 5-19 days
Published 25/05/2016
Edition Info 4th Edition
ISBN13 9781506341569
Published In United States
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Pages 280
Size (mm) h228 x w152 x d
Blurb Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students' attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises. The Fourth Edition includes more attention to content validity and its relationship to scale breadth; a more thorough examination of coefficient alpha's limitations and remedies; discussion of "big measurement" vs "small measurement"; and additional discussion of the bifactor model in the chapter on factor analysis.

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