Tourism and Social Marketing

Tourism and Social Marketing
C Michael Hall
RRP:
NZ$ 94.00
Savings:
NZ$ 14.00 (a 14% discount)
 
NZ$ 80.00
900421
MKTG314, MKTG609
University of Canterbury
9780415576666
to order 5-19 days
Format:
Purchase Qty:
 
 
Published 3/02/2014
Edition Info  
ISBN13 9780415576666
Published In United Kingdom
Imprint Routledge
Publisher Taylor & Francis
Pages 312
Size (mm) h x w x d

Social Marketing is the utilization of marketing principles and methods to encourage behaviour change for the benefit of individuals and communities which is growing in significance as a non-regulatory mechanism to achieve policy goals. At a time when concerns over tourisms contribution to undesirable environmental and social change are greater than ever, these marketing strategies are important for developing sustainable destinations by both encouraging appropriate behaviour as well as creating better balance between tourism and the host community or attraction. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities.It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing and innovative perspective on the sustainable tourism debate and practice. The book is comprehensive in scope by considering a variety of social marketing sub fields relevant to tourism including, health, non-profit, political, environment and sustainable marketing and draws on social marketing practices from a range of disciplines. It integrates well chosen international case studies to help tourism students engage with the broader debates in social marketing and show theory in practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

 

 

  • Accounting and Finance for Non-Specialists with MyAccountingLab (10th Edition)
    NZ$ 135.00
    NZ$ 130.00
    View / Add
  • Organisational Behaviour: Emerging Knowledge, Global Insights (6th Edition)
    NZ$ 165.00
    NZ$ 140.00
    View / Add
  • Human Resource Management (9th Edition)
    NZ$ 171.99
    NZ$ 149.00
    View / Add
  • Essentials of Corporate Finance (4th Edition)
    NZ$ 169.00
    NZ$ 142.95
    View / Add
  • An Introduction to International Relations (2nd Edition)
    NZ$ 100.00
    NZ$ 80.00
    View / Add
  • Microeconomics: Australia in the Global Environment
    NZ$ 136.99
    View / Add
  • Microeconomics: Australia in the Global Environment (Value Pack for ECON104 / ECON105)
    NZ$ 165.00
    NZ$ 160.00
    View / Add
  • Foundations of Marketing (5th Edition)
    NZ$ 146.00
    NZ$ 115.00
    View / Add
  • Accounting: Business Reporting for Decision Making (6th Edition)
    NZ$ 144.00
    NZ$ 130.00
    View / Add
  • Management in New Zealand with Student Resource Access 12 Months (2nd Edition)
    NZ$ 179.95
    NZ$ 155.00
    View / Add



Merchant: AllTextBooks.NZ
Address: 12 Maryland's Place, Christchurch, , New Zealand
Postal: PO Box 37319
Web: https://www.alltextbooks.nz
Email: textbooks@allbooks.nz
Legal Notices
Tax Code: 99-521-499
Returns Policy
X