Understanding the Media (3rd Edition)

Understanding the Media (3rd Edition)
Eoin Devereux
NZ$ 108.99
Our Price:
NZ$ 98.99
h229 x 185mm - 352pg
10 Dec 2013 UK
Massey University
Out Of Stock
Out Of Stock
How much of our media experience is shaped by the profit motive of media conglomerates? How much do we have freedom and power as members of an increasingly fragmented media audience? How do music, television and social media influence what we understand about friendship, fun, political events, democracy, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. Students will gain a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships. Equipping students to become critical thinkers, Understanding the Media: * teaches the theoretical foundations and key concepts students need to get started on their own media studies * shows the 'how to' with guided exercises and reflections * improves essay writing with a guide to the research literature * helps students take learning further with guided free online readings * brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement.This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies.
Devereux's third edition of Understanding the Media has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media. -- Dr Daniel Ashton This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. -- Dr Chindu Sreedharan Understanding the Media is carefully aimed at a new generation of media students. Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. -- Joke Hermes
Dr. Eoin Devereux is Senior Lecturer in Sociology at University of Limerick, Ireland and is the author of Understanding The Media (Sage, 2003).

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