Principles of Marketing (7th Edition)

Principles of Marketing (7th Edition)
Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
115116, MGT104
Massey University, Southern Institute of Technology
Currently out of stock
Replaced by 8th Edition
Published 24/08/2017
Edition Info 7th Edition - 9781488611841
Published In Australia
Publisher Pearson Education Australia
Blurb A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature `linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills. MyLab Marketing can be packaged with this edition to engage students and allow them to apply their knowledge, strengthen their understanding of key concepts and develop critical decision making skills.

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