Principles of Marketing (8th Edition)

Principles of Marketing (8th Edition)
Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
RRP:
NZ$ 149.99
 
NZ$ 137.99
882527
115116, MGT104
Massey University, Southern Institute of Technology
9781488626203
2
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Published 20/10/2020
Edition Info 8th Edition - 9781488626203
Published In Australia
Publisher Pearson Education Australia
Blurb

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value – creating it and capturing it – drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

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