E-Commerce (15th Edition - 2019 Edition Global Edition)

Business, Technology and Society

E-Commerce (15th Edition - 2019 Edition Global Edition)
Kenneth C Laudon, Carol Guercio Traver
RRP:
NZ$ 132.99
Our Price:
NZ$ 122.99
Paperback
h290 x 220mm - 912pg
11 Jun 2019 UK
Ara Institute, Canterbury, Victoria
INFO101, AMEB660
9781292303178
Out Of Stock
Out Of Stock
Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
Status: Active
ISBN-13: 9781292303178
Published: 11 Jun 2019
Published In: United Kingdom
Imprint: Pearson Education
Publisher: Pearson Education
Format: Paperback
Height: 290mm
Width: 220mm
Spine: 10mm
Weight: 436g
Pages: 912

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