E-Commerce (16th Edition: 2020-2021 Global Edition)

Business, Technology and Society

E-Commerce (16th Edition: 2020-2021 Global Edition)
Kenneth C Laudon, Carol Guercio Traver
RRP:
NZ$ 119.99
Our Price:
NZ$ 109.99
Paperback
Not defined - 912pg
17 Aug 2020 UK
Ara Institute, Canterbury, Victoria
INFO101, INFO 253, AMEB660
9781292343167
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Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
Status: Active
ISBN-13: 9781292343167
Published: 17 Aug 2020
Published In: United Kingdom
Imprint: Pearson Education
Publisher: Pearson Education
Format: Paperback
Weight: 1590g
Pages: 912

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